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// Copyright 2012 Google Inc. All Rights Reserved.
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//
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// Licensed under the Apache License, Version 2.0 (the "License");
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// you may not use this file except in compliance with the License.
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// You may obtain a copy of the License at
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//
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// http://www.apache.org/licenses/LICENSE-2.0
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//
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// Unless required by applicable law or agreed to in writing, software
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// distributed under the License is distributed on an "AS IS" BASIS,
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// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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// See the License for the specific language governing permissions and
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// limitations under the License.
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package adwords.axis.v201306.optimization;
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import com.google.api.ads.adwords.axis.factory.AdWordsServices;
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import com.google.api.ads.adwords.axis.v201306.cm.Criterion;
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import com.google.api.ads.adwords.axis.v201306.cm.Keyword;
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import com.google.api.ads.adwords.axis.v201306.cm.KeywordMatchType;
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import com.google.api.ads.adwords.axis.v201306.cm.Language;
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import com.google.api.ads.adwords.axis.v201306.cm.Location;
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import com.google.api.ads.adwords.axis.v201306.cm.Money;
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import com.google.api.ads.adwords.axis.v201306.o.AdGroupEstimateRequest;
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import com.google.api.ads.adwords.axis.v201306.o.CampaignEstimateRequest;
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import com.google.api.ads.adwords.axis.v201306.o.KeywordEstimate;
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import com.google.api.ads.adwords.axis.v201306.o.KeywordEstimateRequest;
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import com.google.api.ads.adwords.axis.v201306.o.TrafficEstimatorResult;
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import com.google.api.ads.adwords.axis.v201306.o.TrafficEstimatorSelector;
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import com.google.api.ads.adwords.axis.v201306.o.TrafficEstimatorServiceInterface;
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import com.google.api.ads.adwords.lib.client.AdWordsSession;
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import com.google.api.ads.common.lib.auth.OfflineCredentials;
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import com.google.api.ads.common.lib.auth.OfflineCredentials.Api;
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import com.google.api.client.auth.oauth2.Credential;
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import java.util.ArrayList;
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import java.util.List;
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/**
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* This example gets keyword traffic estimates.
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*
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* Credentials and properties in {@code fromFile()} are pulled from the
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* "ads.properties" file. See README for more info.
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*
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* Tags: TrafficEstimatorService.get
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*
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* Category: adx-exclude
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*
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* @author Kevin Winter
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*/
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public class EstimateKeywordTraffic {
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public static void main(String[] args) throws Exception {
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// Generate a refreshable OAuth2 credential similar to a ClientLogin token
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// and can be used in place of a service account.
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Credential oAuth2Credential = new OfflineCredentials.Builder()
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.forApi(Api.ADWORDS)
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.fromFile()
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.build()
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.generateCredential();
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// Construct an AdWordsSession.
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AdWordsSession session = new AdWordsSession.Builder()
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.fromFile()
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.withOAuth2Credential(oAuth2Credential)
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.build();
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AdWordsServices adWordsServices = new AdWordsServices();
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runExample(adWordsServices, session);
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}
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public static void runExample(
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AdWordsServices adWordsServices, AdWordsSession session) throws Exception {
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// Get the TrafficEstimatorService.
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TrafficEstimatorServiceInterface trafficEstimatorService =
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adWordsServices.get(session, TrafficEstimatorServiceInterface.class);
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// Create keywords. Up to 2000 keywords can be passed in a single request.
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List<Keyword> keywords = new ArrayList<Keyword>();
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keywords.add(new Keyword(null, null, null, "mars cruise", KeywordMatchType.BROAD));
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keywords.add(new Keyword(null, null, null, "cheap cruise", KeywordMatchType.PHRASE));
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keywords.add(new Keyword(null, null, null, "cruise", KeywordMatchType.EXACT));
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// Create a keyword estimate request for each keyword.
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List<KeywordEstimateRequest> keywordEstimateRequests = new ArrayList<KeywordEstimateRequest>();
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for (Keyword keyword : keywords) {
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KeywordEstimateRequest keywordEstimateRequest = new KeywordEstimateRequest();
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keywordEstimateRequest.setKeyword(keyword);
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keywordEstimateRequests.add(keywordEstimateRequest);
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}
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// Add a negative keyword to the traffic estimate.
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KeywordEstimateRequest negativeKeywordEstimateRequest = new KeywordEstimateRequest();
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negativeKeywordEstimateRequest.setKeyword(new Keyword(null, null, null, "hiking tour",
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KeywordMatchType.BROAD));
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negativeKeywordEstimateRequest.setIsNegative(true);
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keywordEstimateRequests.add(negativeKeywordEstimateRequest);
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// Create ad group estimate requests.
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List<AdGroupEstimateRequest> adGroupEstimateRequests = new ArrayList<AdGroupEstimateRequest>();
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AdGroupEstimateRequest adGroupEstimateRequest = new AdGroupEstimateRequest();
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adGroupEstimateRequest.setKeywordEstimateRequests(keywordEstimateRequests
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.toArray(new KeywordEstimateRequest[] {}));
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adGroupEstimateRequest.setMaxCpc(new Money(null, 1000000L));
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adGroupEstimateRequests.add(adGroupEstimateRequest);
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// Create campaign estimate requests.
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List<CampaignEstimateRequest> campaignEstimateRequests =
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new ArrayList<CampaignEstimateRequest>();
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CampaignEstimateRequest campaignEstimateRequest = new CampaignEstimateRequest();
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campaignEstimateRequest.setAdGroupEstimateRequests(adGroupEstimateRequests
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.toArray(new AdGroupEstimateRequest[] {}));
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Location unitedStates = new Location();
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unitedStates.setId(2840L);
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Language english = new Language();
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english.setId(1000L);
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campaignEstimateRequest.setCriteria(new Criterion[] {unitedStates, english});
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campaignEstimateRequests.add(campaignEstimateRequest);
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// Create selector.
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TrafficEstimatorSelector selector = new TrafficEstimatorSelector();
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selector.setCampaignEstimateRequests(campaignEstimateRequests
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.toArray(new CampaignEstimateRequest[] {}));
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// Get traffic estimates.
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TrafficEstimatorResult result = trafficEstimatorService.get(selector);
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// Display traffic estimates.
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if (result != null && result.getCampaignEstimates() != null) {
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KeywordEstimate[] keywordEstimates =
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result.getCampaignEstimates()[0].getAdGroupEstimates()[0].getKeywordEstimates();
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for (int i = 0; i < keywordEstimates.length; i++) {
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Keyword keyword = keywordEstimateRequests.get(i).getKeyword();
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KeywordEstimate keywordEstimate = keywordEstimates[i];
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if (Boolean.TRUE.equals(keywordEstimateRequests.get(i).getIsNegative())) {
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continue;
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}
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// Find the mean of the min and max values.
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double meanAverageCpc =
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(keywordEstimate.getMin().getAverageCpc().getMicroAmount() + keywordEstimate.getMax()
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.getAverageCpc().getMicroAmount()) / 2.0;
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double meanAveragePosition =
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(keywordEstimate.getMin().getAveragePosition() + keywordEstimate.getMax()
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.getAveragePosition()) / 2.0;
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double meanClicks =
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(keywordEstimate.getMin().getClicksPerDay() + keywordEstimate.getMax()
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.getClicksPerDay()) / 2.0;
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double meanTotalCost =
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(keywordEstimate.getMin().getTotalCost().getMicroAmount() + keywordEstimate.getMax()
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.getTotalCost().getMicroAmount()) / 2.0;
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System.out.println(String.format(
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"Results for the keyword with text '%s' and match type '%s':", keyword.getText(),
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keyword.getMatchType()));
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System.out.printf("\tEstimated average CPC: %.2f\n", meanAverageCpc);
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System.out.printf("\tEstimated ad position: %.2f\n", meanAveragePosition);
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System.out.printf("\tEstimated daily clicks: %.2f\n", meanClicks);
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System.out.printf("\tEstimated daily cost: %.2f\n\n", meanTotalCost);
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}
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} else {
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System.out.println("No traffic estimates were returned.");
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}
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}
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}
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